The following values guide our daily work:
- Rigour – We communicate with the greater public and media representatives responsibly. Our objective is to inform citizens better and raise the level of public debate.
- Receptiveness – This is our ability to listen to another’s point of view with an open mind in order to engage in real dialogue.
- Creativity – This is our capacity to find new angles to convey messages and draw the public’s attention to important issues. It’s also our commitment to reach new audiences where they are, through different means.
- Integrity – Our sense of consistency means we act according to our convictions, with fair mindedness and honesty.